ORGATEC 2018: more international, more emotional, more creative
ORGATEC 2018 impressively demonstrated how leading international trade fairs position themselves successfully: it addressed relevant issues emotionally and provided a whole sector with new sources of creative inspiration. “ORGATEC has successfully transformed itself from being solely a product showcase to an issues-focused business event,” said Katharina C. Hamma, Chief Operating Officer of Koelnmesse. “With its first-class event and congress programme, ORGATEC succeeded in firmly embedding the sociopolitical importance of modern working worlds in decision makers’ thinking,” she added. The new concept was very well received by trade visitors: with more than 63,000 trade visitors, ORGATEC 2018 achieved an increase in visitors of over 15 per cent.
ORGATEC exhibitors unanimously praised the high standard of the trade visitors at the fair. Many of them emphasised that significantly more users with senior decision-making authority and representatives from the real estate industry attended the event to find out about exhibitors’ offerings. ORGATEC 2018 also achieved impressive results in terms of its international reach. On the visitor side, the number of countries represented at the event rose from 118 to 142. In total, significantly more visitors from outside Germany travelled to Cologne for the leading international trade fair for the modern working world.
In addition to the advancing digitalisation of the industry, the trade fair’s dominant themes also included the trend for flexible solutions that adapt quickly and easily to individual needs. Companies are not limiting their products to stand-alone solutions, but instead focusing on holistic concepts. Today’s contemporary working environments need to be flexible: from quiet surroundings where workers can focus to their use for meetings and as creative spaces. Many exhibitors showcased solutions that also had the subject of health and ergonomics in mind. Other areas covered by the product presentations included solutions for the intuitive application of technology and the importance of acoustic systems that can be used in many different ways.